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Lead Generation Agent

Captures, qualifies and follows up leads automatically — zero manual effort.

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What This Agent Does

How it works.

This agent monitors multiple inbound channels (website form, WhatsApp Business, social DMs) and captures every lead into the CRM. It then qualifies the lead by budget, intent and timeline using Claude AI, assigns a score, and triggers the appropriate follow-up sequence.

Inputs

Lead name & phone
Captured from form submission or WhatsApp opt-in
Lead source
Website / WhatsApp / Instagram / referral — tracked per channel
Message / enquiry text
Used by Claude AI for intent scoring and qualification
Business type
Determines which follow-up sequence is triggered

Outputs

CRM entry created
Lead added with source, score, and qualification status
WhatsApp welcome sent
Auto-personalised message within 2 minutes of lead capture
Follow-up sequence triggered
3-touch sequence: Day 0, Day 2, Day 5 — stops on reply
Meeting link sent
Calendly / Google Meet link included in follow-up
Manager alert
If lead score > 8, instant WhatsApp alert to sales manager

Automation Flow

Lead captured
Form submitted or WhatsApp message received
Claude AI qualifies
Reads message, scores intent and budget (1–10)
CRM entry created
Lead added to portal with score and tags
Welcome WhatsApp
Personalised message sent within 2 minutes
Follow-up D+2
Second message with more information / case study
Follow-up D+5
Final touch with meeting booking link
Sequence stops
As soon as lead replies or books — no over-messaging
Tech Stack
Claude APIn8nWhatsApp Business APICalendly APIMySQL
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